Belden Customer Innovation Centre
A global experience programme blending cutting-edge tech with immersive storytelling
Industry
Technology, Manufacturing and Communications
My Role
Digital Experience Designer (UX & UI)
Deliverables
Creative Concept Deck, 3D Spacial Design, Guest Journey, UX, UI Design, Visual Mockups, Storyboards, Digital Development, Motion Graphics, Hardware & Production
The Team
Project Manager, Creative Director, Developer, Digital Producer, 3D Designer, Production Specialists
THE PROBLEM & IMPACT
Belden needed a high-tech physical space to showcase complex data transmission solutions.

DISCOVERY
THE SOLUTION

Seamless Integration
A dynamic environment shaped by integrated technology. Centralised controls and advanced multi-channel audio systems seamlessly transformed the mood of the physical space.

Innovative CIC
Sophisticated programming that elevates the brand experience. Meticulously coordinated content across multiple displays welcomed visitors with an engaging, synchronized introduction.

Validation Room
Interactive physical-digital design showcasing core industries. Custom server racks and a touch-triggered transparent LED display brought solutions to life within the visitor journey.

Infinity Experience
An immersive brand showcase inside a 270-degree projection dome. Bespoke visuals and surround sound combined to deliver a powerful, highly memorable showpiece film.

Interactive City of the Future
Exploring future mass transit through an interactive model. Using a custom app, visitors triggered digital overlays and 3D animations that brought the physical city to life.





