Belden Customer Innovation Centre

A global experience programme blending cutting-edge tech with immersive storytelling

Industry

Technology, Manufacturing and Communications

My Role

Digital Experience Designer (UX & UI)

Deliverables

Creative Concept Deck, 3D Spacial Design, Guest Journey, UX, UI Design, Visual Mockups, Storyboards, Digital Development, Motion Graphics, Hardware & Production

The Team

Project Manager, Creative Director, Developer, Digital Producer, 3D Designer, Production Specialists

THE PROBLEM & IMPACT

Belden needed a high-tech physical space to showcase complex data transmission solutions.

The Challenge

Belden needed to translate the massive scale of their global network infrastructure into a physical space, demonstrating complex data transmission solutions through an immersive, studio-quality brand environment.

Design Intentions

To design a futuristic, high-tech hub in Bangalore that facilitates collaboration, hosts global events, and establishes Belden as the pioneer of experiential product demonstration.

The Challenge

Belden needed to translate the massive scale of their global network infrastructure into a physical space, demonstrating complex data transmission solutions through an immersive, studio-quality brand environment.

Design Intentions

To design a futuristic, high-tech hub in Bangalore that facilitates collaboration, hosts global events, and establishes Belden as the pioneer of experiential product demonstration.

Strategy & Narrative

We created a physical-digital journey fusing technology with storytelling, highlighted by 'Infinity', a shared 270-degree VR dome that physically immerses visitors in Belden’s global capabilities.

The Outcome

An award-winning, tech-led customer centre that successfully concluded a four-year global rollout, elevating brand engagement and positioning Belden at the absolute forefront of industry innovation.

Strategy & Narrative

We created a physical-digital journey fusing technology with storytelling, highlighted by 'Infinity', a shared 270-degree VR dome that physically immerses visitors in Belden’s global capabilities.

The Outcome

An award-winning, tech-led customer centre that successfully concluded a four-year global rollout, elevating brand engagement and positioning Belden at the absolute forefront of industry innovation.

DISCOVERY

UX & Wireframing

Visual Mockups

Storyboards

UI Design

I mapped user journeys and designed interactive digital wireframes, producing animated prototypes to define the core UX flow.

UX & Wireframing

Visual Mockups

Storyboards

UI Design

I mapped user journeys and designed interactive digital wireframes, producing animated prototypes to define the core UX flow.

THE SOLUTION
Take a peek by scrolling to the side
Seamless Integration

A dynamic environment shaped by integrated technology. Centralised controls and advanced multi-channel audio systems seamlessly transformed the mood of the physical space.

Innovative CIC

Sophisticated programming that elevates the brand experience. Meticulously coordinated content across multiple displays welcomed visitors with an engaging, synchronized introduction.

Validation Room

Interactive physical-digital design showcasing core industries. Custom server racks and a touch-triggered transparent LED display brought solutions to life within the visitor journey.

Infinity Experience

An immersive brand showcase inside a 270-degree projection dome. Bespoke visuals and surround sound combined to deliver a powerful, highly memorable showpiece film.

Interactive City of the Future

Exploring future mass transit through an interactive model. Using a custom app, visitors triggered digital overlays and 3D animations that brought the physical city to life.